OVERVIEW
Suzanne McGhee—Award-winning Creative Director with 15+ years of experience leading integrated healthcare advertising campaigns across pharmaceutical, biotech, and life sciences brands, blending strategic thinking with design excellence. Proven expertise in HCP and DTC marketing, brand launches, multichannel campaign development, translating complex scientific data into compelling creative communications, fostering a collaborative and innovative culture.
Highlight Reel—Integral partner in growing a $10M+ oncology portfolio from one brand to four brands across multiple indications. Led creative development and launch of 7 commercial brands and 6 unbranded disease awareness campaigns. Played a key role in winning new business across major healthcare brands including Intrarosa (HCP), Braftovi + Mektovi (HCP), Rubraca (DTC + HCP), Ubrelvy (HCP), Fasenra (HCP), FC2 (DTC), Asparlas (HCP), Oncaspar (HCP), and Voranigo (DTC + HCP). Led the award-winning Voranigo launch campaign (“Meet Brian” and “Halt Progression with Precision”), ranked #1 on the 2025 Med Ad News Outcomes Creativity Index (OCI) and winner of Best Digital, Best Exhibition, and Best Use of Technology at the 2025 Creative Floor Healthcare Awards, along with Best Professional Campaign at the 2025 Manny Awards.
11.2025 – Present
Freelance, Creative Director
Provide creative direction and brand strategy consulting for healthcare and non healthcare clients
02.2016 – 11.2025
CultHealth Advertising, NY—SVP, Creative Director
Pharmaceutical advertising agency (consumer and healthcare professionals)
Led DTC and HCP launches across multiple therapeutic areas, including Oncology (Grade 2 Astrocytoma/Oligodendroglioma, AML, MDS, ALL, Metastatic Melanoma), Women’s Health (moderate-to-severe painful sex due to menopause), Respiratory (severe eosinophilic asthma), and Acute Migraine. Directed multi-disciplinary creative teams for global and U.S. markets, shaping campaign strategy, visual messaging, and multi-channel execution. Previously led creative for consumer pan-tumor Oncology brands, including Maintenance/Recurrent Ovarian Cancer and BRCA+ Metastatic Castration-Resistant Prostate Cancer. Contributed to new business pitches and delivered creative across rare disease, diabetes, and dermatology categories.
06.2011 – 02.2016
Juice Pharma Worldwide Advertising, NY—VP, Group Art Supervisor
Pharmaceutical advertising agency (consumer and healthcare professionals)
Launched and led creative teams for HCP and consumer brands across multiple therapeutic areas, including Asthma and COPD, Bipolar I and Schizophrenia, and Insomnia. Contributed to new business pitches and delivered creative work in additional categories, including Multiple Sclerosis and Cystic Fibrosis.
08.2009 – 11.2010
VIETRI, Inc., Hillsborough NC—Creative Director
Largest importer of luxury market Italian ceramics and home wares
Led the in-house marketing and design department for wholesale and retail businesses, overseeing e-commerce websites, printed catalogs, and advertising. Redesigned and maintained digital and print assets, optimized photoshoot and print vendor workflows, and managed budgets for maximum efficiency. Implemented best practices in SEO and expanded the company’s social media presence to drive engagement and visibility.
04.2003 – 2013
Tomsuey, Inc., NY—Owner/Creative Director/Producer
Design studio catering to not-for-profits, advertising agencies, startups & event companies
Managed an art studio and day-to-day operations for six years, building a loyal client base through word-of-mouth and professional referrals. Served as Creative Director on contract and freelance projects for U.S. and international clients, including Publicis, Langton Cherubino Group, Eventive Marketing, Alcoa Foundation, the Australian Consulate, and the Australian Mission to the United Nations.
02.2000 – 01.2003
Shillington, Sydney Australia—Head Graphic Designer/Head Lecturer
Design Studio and Computer Graphics College
Managed daily operations of Shillington’s Sydney design studio and teaching department, overseeing teaching, mentoring students, art direction of advertising and recruitment campaigns, and client relations. Developed and updated design lectures and briefs, many of which continue to be used across Shillington campuses in Australia, the UK, and the USA.
11.1998 – 09.1999
FEREF Associates Ltd, London UK—Creative Art Director
Designed promotional materials and advertising for major films, premieres, and television shows, targeting British and European markets.
AWARDS
Ranked #1 on Med Ad News Outcomes Creativity Index (OCI). Creative Floor Healthcare Awards, Best Digital, Best Exhibition and Best Use of Technology. Manny Award, Best Professional Campaign (VORANIGO)
Rx Awards, Integrated Campaign (SAPHRIS)
Bronze Clio Winner, Illustration category (SAPHRIS), 22nd Annual Arts Award, Tabletop Category (VIETRI)
Communicator Award, Award of Distinction, Logo (Renaissance Capitol)
LogoLounge 5 book, logo published (Beer from Oz)